Training Your Sales Team with Microlearning

Salespeople are a crucial part of any business. They are the ones who make contact with customers and sell the company’s products or services into the marketplace. But what if your sales team is struggling to close deals? Then you need to find effective strategies to train them so they can thrive in their position. And a great way to do that is with training and microlearning.

What is microlearning and how does it work for sales teams?

Microlearning is a type of learning that is broken down into small, easily digestible chunks. This makes it perfect for training salespeople because it allows them to learn at their own pace and retain more information. Plus, since it’s so engaging and exciting, they’ll be motivated to learn and excel.

How does microlearning work in remote sales teams?

Microlearning is an excellent way to train salespeople in any environment be it remote, hybrid, or co-located. Because it is self-paced and can be done on any device, it is perfect for salespeople who are always on the go. Plus, they can access the training anytime, anywhere, which makes it very convenient.

What are the benefits of microlearning for sales teams?

There are many benefits of microlearning, but here are some of the most important ones:

· It’s engaging and exciting: Microlearning is engaging and exciting because it is broken down into small, manageable pieces. This makes it easy for learners to understand and retain what they learn.

· It’s flexible and convenient: Microlearning is flexible and convenient because learners can access it anytime, anywhere. They can also learn at their own pace, which makes it perfect for busy salespeople.

· It’s effective: Microlearning is an effective way to train salespeople because they can retain more information and apply it to their work. The more drawn out the course load, the greater chance you lose the salesperson’s attention.

How to implement microlearning in your organization 

If you want to implement microlearning in your organization, there are a few things you need to do:

1. Choose the right platform: There are many microlearning platforms out there, so it’s important to choose one that fits your needs.

2. Create engaging content: Remember, the key to microlearning is engagement. So make sure your content is engaging and not overwhelming in length.

3. Assess results: After you’ve implemented microlearning, be sure to assess the results so you can see how effective it is.

Tips for creating effective microlearning content 

Creating microlearning content can be challenging, but here are a few tips to help you get started:

· Keep it short and sweet: Remember, microlearning content should be short and to the point. So make sure your content is concise and easy to understand.

· Use different media: Microlearning content can be in the form of videos, articles, infographics, or even games. So mix things up and use different types of media to keep learners engaged.

· Make it interactive: Microlearning is more effective when it’s interactive. So make sure your content is interactive and encourages learners to participate. Quizzes serve to keep the learning interactive and competitive within your team and allow for leadership to easily chart the results of the training.

Microlearning techniques for sales teams

1-1 training sessions

The most common way to begin a microlearning approach with a sales team member is to conduct 1-1 training sessions.

The first goal of these sessions will be to assess where the person’s knowledge strengths lie and where they may have gaps.  

It’s perfect for introverted or shy team members that may feel uncomfortable addressing queries in a larger team setting.

The second goal is to analyze the optimal learning techniques to suit the individual. Just like at school, we all learn differently, and your team are no exception. Instead of trying to force your own learning method on your team, meet them halfway and find ways for them to meaningfully engage with your training.

It might help you to do a learning styles quiz in your first session.

Once this has been established, a more targeted approach to sales training can be put into place using various microlearning techniques.

Full team meetings

While 1-1 sessions are effective in imparting valuable knowledge to individuals, full team meetings are an incredible resource for peer learning. 

Invite guest speakers, share case studies and best practices within the team, and encourage open discussion.

These types of sessions should be fun and interactive, with a focus on collaboration over competition.

This is the perfect opportunity to introduce new product lines or changes in company policy, as well as give your team the chance to bond with one another.

Team building exercises

Microlearning isn’t just about training; it’s also about building relationships.

And what better way to do that than with some team building exercises?

There are loads of great ideas out there, so get creative and have some fun!

Some of our favorites include escape rooms, scavenger hunts, and charity work.

Content libraries/ repositories

One of the best things about microlearning is that it’s always available when you need it.

So why not create a library of all your best sales content?

A wealth of readily available online resources (such as websites, articles, videos, etc.) can be used to supplement microlearning activities.

By providing a content repository for your team, you’re ensuring that they always have access to the latest and greatest sales information. Plus, it shows that you’re invested in their development.

Not only will this be a valuable resource for your team, but it will also show that you’re invested in their development.

Teach memory booster techniques relevant to sales

There are certain memory booster techniques that can be particularly relevant and effective for salespeople. Why? Because often in sales, it’s not just about remembering information but about making connections and understanding how different pieces of information fit together.

So, techniques that help people see relationships and make associations can be extremely helpful for salespeople who need to remember a lot of information, quickly understand complex products or solutions, and rapidly build rapport with customers.

Here are a few memory booster techniques that can be especially helpful for salespeople:

1. The Link Method: This is a great technique for helping people see relationships between different pieces of information. To use the Link Method, you simply link the new information you want to remember to something that you already know. For example, if you’re trying to remember the name of a new product, you might link it to a similar product that you’re already familiar with. Or, if you’re trying to remember the name of a new customer, you might link it to someone else with a similar name.

2. The Association Method: This technique is similar to the Link Method, but instead of linking the new information to something you already know, you associate it with something that is visually or emotionally memorable. For example, if you’re trying to remember the name of a new product, you might associate it with a certain color or shape. Or, if you’re trying to remember the name of a new customer, you might associate it with their physical appearance.

3. The Imagination Method: This technique involves using your imagination to create a mental image of the information you want to remember. For example, if you’re trying to remember the name of a new product, you might imagine yourself using it in some way. Or, if you’re trying to remember the name of a new customer, you might imagine meeting them in a variety of different settings.

4. The Acronym Method: This is a great technique for remembering lists of information, like the features of a product or the steps in a sales process. To use the Acronym Method, you simply take the first letter of each item on the list and create a word or phrase out of it. For example, if you’re trying to remember the features of a new product, you might create an acronym like “POWER” for “Portable, Waterproof, Easy to use, Rechargeable, and Light.”

Let your team members experiment with new software and sales techniques in a safe environment

Microlearning is the perfect format for providing employees with focused, bite-sized chunks of information that they can easily digest and apply to their work. By breaking down training into manageable pieces, you can make sure that your team members are always learning something new and keeping their skills sharp.

Plus, microlearning is a great way to let your team members experiment with new software and sales techniques in a safe environment. By giving them the opportunity to try out new things in a controlled setting, you can help them hone their skills and become more confident in their abilities.

Get microlearning!

Microlearning is an incredibly effective way to train sales teams. By using a variety of techniques, you can ensure that your team has the knowledge they need to succeed. And by keeping things fun and interactive, you can keep them engaged and excited to excel.

At TeamJeenyus, we have the tools you need to create the perfect microlearning strategy for your sales team.

Whether it’s building content repositories, creating personalized client profiles that help your sales reps learn correct practice, or built-in training video and recording functioning, we’ve got the tools you need to help your team succeed.

Get in touch with us today to find out how we can help you implement your microlearning strategy.